Twelve years ago, JL Web Studio partnered with KM Building to create its first digital presence – a website that captured not only the beauty of the cabins but also the company’s devotion to craftsmanship. The goal was clear: tell an authentic story, showcase the quality of work and build trust with potential clients in the Scandinavian market.

Once the website launched, we identified the need to support the digital platform with active marketing. KM Building was open to strategic growth, so we advised the creation of social media accounts and the launch of targeted Google Ads. From there, our collaboration deepened. Together, we developed a social media strategy aligned with the brand’s core values and aesthetic, focusing on the outdoor lifestyle and premium nature of KM Building’s offering.

As the relationship evolved, we proposed refining the website further. New homepage sections – such as “Process” and “Models” – were introduced to offer transparency and guide potential clients through the decision-making journey.

These sections played a vital role in trust-building, especially for high-value buyers seeking clarity and confidence before investing.

Most recently, we extended the marketing strategy into Scandinavia using META ads to reinforce brand awareness and stay top of mind with potential clients across Norway and Sweden. This multilayered approach has created a cohesive, high-performing digital presence where every element – from website to ad campaigns – works together to drive growth.

Thanks to KM Building’s forward-thinking leadership and clear development vision, combined with our ongoing support in web development and marketing strategy, the company has expanded its business more than fivefold. Today, KM Building stands as a powerful example of how digital performance can support a legacy of craftsmanship – ensuring every handcrafted cabin is matched with a seamless, modern client journey.