Client Case Study:
L’elegante Pop-Up Picnic
L’elegante Pop-Up Picnic is more than an event—it’s a shared moment of wonder. Once a year, guests dressed in elegant white gather for a secret outdoor dinner, the location revealed just hours before. Participants arrive carrying decorations, fine tableware, wine, and light bites, and together they transform an ordinary space into something truly extraordinary. The result is a fleeting but unforgettable celebration of beauty, spontaneity, and togetherness.
Creating an Elegant Digital Experience to Match a Magical Real-World Event
When L’elegante Pop-Up Picnic launched over a decade ago, the founder approached JK Web Studio to develop a website that would reflect the event’s unique charm. Our initial task was to build a simple but sophisticated digital presence – one that captured the elegance, secrecy, and sense of community at the heart of the experience.
As the event gained popularity, the demands of growth became increasingly complex. Managing registrations manually, issuing invoices, and tracking payments proved time-consuming and error-prone. Recognizing this challenge, we recommended a strategic shift: integrate an e-commerce platform directly into the website. This would streamline ticketing and billing, while opening the door to new revenue opportunities.
The transformation was profound. The client now opens the online shop one month before the annual event, allowing participants to secure their place seamlessly.
The e-commerce platform not only automates the ticketing process, but also enables the sale of event-related products and curated add-ons—creating upselling opportunities that were previously impossible.
What began as a simple website has evolved into a powerful marketing and sales tool. By combining thoughtful design, functional scalability, and ongoing digital strategy, we helped L’elegante Pop-Up Picnic increase its business more than tenfold. The event organizer, with a clear development vision and a willingness to embrace integrated marketing tools, has built a thriving brand around a once-a-year experience.
This collaboration is a testament to how digital performance, when aligned with business needs, can elevate more than just efficiency—it can amplify magic.
