The mobile device is quickly becoming the most popular and widespread form of communication society has to offer. It has become clear that any online industry that doesn’t recognize this and evolve with mobile technology will be left behind (Source: Impact of the Smartphone on Survey Research). With 3 in 4 people now having access to the internet through their phone internet usage has become more and more mobile dominated. Smartphones have continued to rise in sales at a furious pace, while PCs have stagnated at a very low level of growth (Source: Global Mobile Statistics). This is a reason why smartphones and tablets have changed the approach toward web design and user experience.

Until few years ago designers had to create only “desktop-site-version”, but according to growing amount of usage of smartphones and tablets now, responsive web design will substitute traditional web design. Responsive web design provides an optimal viewing experience (easy reading and navigation with a minimum of re-sizing and scrolling) for a wide range of devices (from mobile phones to desktop computers).

In order to follow up the customers’ behavior and habits, keep up competitors, companies will need to change their “desktop-site-version” websites to responsiveness, because Internet traffic originating from mobile devices is rising exponentially each day. As more and more people get used to browsing the web through their smartphones and tablets, it is foolhardy for any website publisher to ignore responsive web design. The “One Site Fits All Devices” approach soon will be the norm (Source: Pervasion of the Mobile Devices).