SEO is short for search engine optimizationorsearch engine optimizer. It is a strategy and technique used to increase the amount of visitors to a website by gaining high-ranked placement in Google or other similar browsers.

If more frequently and higher ranked the website appears in the search results list, it will receive more visitors from the search engine’s users. Why? Because Internet users usually don’t click through all pages of search result, but just to the first ones, therefore website ranks in a search are essential for directing more traffic toward the website. The higher the rank is, the greater opportunity that the website will be visited.

SEO may target different kinds of search: image, video, academic, news and industry-specific search engines. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

In conclusion, in order to optimize website and gain higher ranks, it is ‘a must’ to work with content, keywords, links and also social media content.